Aerial Advertising
Aerial campaign is getting much attention from advertisers and marketers despite its temporal form. It includes sky writing/typing, banners attached to the sides of air planes or logo jets, in-flight advertisements on seat back tray tables or overhead storage bins. Aerial advertising reaches thousands of commuters, beach vacations and race fans in one hour. Sky writing uses a small aircraft that expels special smoke during flight. The aircraft flies in certain patterns to create writing readable from the ground. Despite its transient nature, sky writing provides enormous visual impact.
Aerial advertising
The first use of sky writing for advertising was in 1922. Aerial billboards and banners come in large formats and are highly visible from the ground. They are made of flight cloths and use attention-grabbing designs, colours and messages. Heli ads are banners of up to 52,000 square feet in size towed by helicopters. Heli ads were invented by the U.S. Navy in the 1930s, before WWII. Logo jets carry banners or billboards attached to them by tow ropes.
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