Billboards and Large Media

A billboard or billing board is a large outdoor advertising structure mounted in high traffic areas. Billboards display advertisement messages on large formats making it highly visible to passing pedestrians and drivers. They show large, ostensibly witty slogans and distinctive visuals. Bulletins are the largest, standard-size billboards with the greatest impact and often uses extensions and embellishments. Usually located on principal arterial, bulletins command high-density consumer exposure mostly to vehicular traffic. Large-format posters are chiefly found in commercial and industrial locations and alongside primary and secondary arterial roads.

Huge billboard

Posters are smaller in format than bulletins and are principally viewable by residents and commuters. Large-format advertising are designed to quickly catch attention and create a memorable impression which the audience continues to think about after they have driven or walked past it. Being passed at high speeds, large-format advertising usually have few words, large prints and provocative images. Some cities have banned billboards citing traffic safety and driver distraction. There are also laws limiting the billboards.

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