Broadcast Advertising
Broadcast advertising includes radio and television commercials aired or televised in between programs or shows. These ads are short but repetitive video or audio clips that usually depict celebrities, famous personalities, touching stories and catchy music or jingles. Cost is determined by the airtime a specific ad covers as well as the time of day the ad is supposed to be aired (peak or lean hours). Broadcast advertisers need to understand the process of writing, creating and producing a commercial, before they hit the airwaves. TV advertisement or commercial is a span of programming created and paid to convey a message. It is one of major providers of revenue for TV networks. Virtual advertisements are insertions to regular TV programs through computer graphics.
TV advertisement
They replace blank backdrops or irrelevant billboards shown during the TV program. Radio advertising simply refers to promotion over the radio. A radio commercial or spot is used to endorse products, services, organisations, ideas, events and many more. Marketers seek to promote their brands and offerings over highly popular radio channels and TV stations with a large fan base. Radio advertising is cost-effective and reaches a large audience since people listen to the radio for an hour at least everyday. A number of consumers, however, complain that some TV and radio commercials have poor timing, are poorly produced, and carry false and misleading messages.
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