Indoor Marketing
Indoor marketing endorses and promotes products and services by concentrating efforts in a target group’s location and environment. Businesses and organisations are aggressively tapping indoor marketing media and opportunities to increase brand awareness. One example is the indoor billboard capable of targeting by age, gender, lifestyle and income. Marketing message delivered over an indoor billboard is guaranteed to receive a set number of audience’s attention because it is usually installed inside wet room stalls. Advertising in private locations provides the audience brief but uninterrupted moments viewing marketing messages in a clutter-free and relaxed atmosphere.
Indoor marketing
Also, most indoor marketing tools are highly portable and easy to install. Some experts say that besides word-of-mouth, indoor advertising draws many customers more than on-line advertising does. Some of the indoor media are exhibition stands, point of sales & point of purchase displays, retractable displays/roll ups, digital mirrors, place mats with classified ads, screen/video ads and digital banners. Indoor media are also found inside skating rinks, airports, health clubs, stores, waiting rooms, cafés and hotels.
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