Marketing Trends
Technology has tremendously affected how a company’s reputation as well as its products, services and brands are being communicated to the market. Marketing trends displayed notable shifts as the Internet and technological advancements become more existent and highly utilized in today’s society. The latest global recession forced many customers to reduce spending and become pickier of their choices. More and more customers have cultivated the habit of doing thorough research first before engaging in any transaction. Whenever possible, customers strive to make well-informed buying decisions. In the face of the economic crisis, marketing efforts are directed towards quality not quantity. Consequently, marketers see the importance of providing highly accessible and readily available information. Customer satisfaction and retention are the top priorities of marketers in designing and implementing their promotional tools.
Marketing Trend
Marketing trends 2009 include authenticity marketing, do-it-yourself or in-house, technology-driven word-of-mouth, green (pro environment) marketing, paid membership and mobile marketing. Changes in marketing trends have occurred not just on-line but across all marketing channels. Traditional marketing will continue to be staples but marketers will also allocate large amounts in new media such as on-line, mobile and alternative out-of-home ads. Industry expert, Veronis Suhler Stevenson, relates that spending for alternative adverts will increase more than 23% from 2006 to 2011 while traditional adverts will increase by at least 1%. Each new marketing strategy is patterned after interactive thinking affecting interactive channels.
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