Outdoor Marketing
Outdoor marketing is taking overall marketing concept to great levels. The different processes of marketing – advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement – are done outside the doors of the company or organisation. A number of outdoor advertising media are available including billboards, aerial ads, vehicle wrappings and more. Market research is supplemented by thorough study of the external environment.
Creative style vending machine
Organisations no longer rely on in-house information and researchers. To some extent, researchers are outsourced to arrive at reliable conclusions and well-founded recommendations. More and more organisations are reaching out to the nearby communities funding and participating in various social programs. Customer support and post-purchase services are mostly outsourced. Organisations are tapping call centres and agents hired in other countries to handle the complaints and attend to the needs of their customers.
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